With fall, leaves changed color and so did our mood. Our new choices depict our new needs. In NowTecc we see it vividly every day. For instance, header images effect conversion – depending on seasonal trends. Lets examine an image of chilly sea taken from a traveling agency webpage. This visual includes a killer combination of an appealing human, endless skies and shiny water. It was a smart & simple pick made by one of our design partners. This visual was so good that in warm sunny days it outperformed 5 different competitors (see below). Using it in matching moments, this traveling agency steadily raised conversion rates by 35%!
Why was it so successful? Well, one obvious answer is that it included a human being 😊. Yes, as simple as that. Both professional literature and our data consistently show that visuals that contain humans are as twice as preferable as visuals without them.
Then gradually came November rains. What was appealing not long ago lost its relevance becoming yesterday’s fashion. In November this image is outperformed by the soft, warm and comforting landscapes of autumn.
The evident changes in user-priorities enable NowTecc to find the most suitable visuals for each moment. Basing on expert knowledge of visual choices, our unique technology ensures that you focus on best content to maximize your goals.
Bottom Line Just like enjoying brand decorations for X-mas holiday or Valentine’s day – your brand can benefit from an arsenal of colors for seasonal changes.
Tip of the day Next time you choose an image – take a to moment to look outside. Choose the seasonal colors and don’t forget to include some happy humans.
How do seasons affect your brand-visuals? Have questions? Want to learn more? – Write us. We’d love to hear your opinion!
We started out journey more than a year ago to help you – the creative people behind the visuals, marketing and campaigns create better visual content.
As engineers our approach to this problem comes through data, machine learning combined with human expertise. We build data driven solutions to catch trends and dynamically match visual content to each user and user case. Our purpose as a company is to make sure your visual content is engaging, converting and serving as a meaningful interaction with each visitor within the changing trends, seasons and context. If it doesn’t, we are here to guide you.
What is this blog going to be about?
It is our way to share with you our knowledge, our growing and discovery process as individuals and as a company.
What we as people, engineers, creators and startup learn from working with creative teams and visual content.
What does our machine learns while analyzing and engaging creative with visitors. The effect and importance of trends, elements, correlations and colors during the creative process.
This post is the first of many to come, so stay tuned and let us know your thoughts and feedback.
After half a year of an amazing journey at Technion BizTec accelerator, we’re excited to cross the finish line as first place winners. We’re proud of the path we created and want to thank the wonderful people who made it possible by advising, tutoring, connecting and inspiring us. Thank you for helping us to get the best of ourselves and aim higher. Huge thanks to #BizTec team and our great mentor Gadi Maoz!
NowTecc team met at the #3DS hackaton arranger by Bronica Entrepreneurship Center – 3 priceless days with very little sleep, countless pivots and a great place to meet amazing people. There Rafi, Dana, Shai and brilliant mentors did all there was to do to turn our crazy ideas turn into applicable ventures. It was a wonderful platform to meet many talented people from around the world, some of whom continued the journey with us to BizTec finals.
After gaining some sleep and formulating a (temporarily) stable idea we had a couple of months to work with Shai, who was there for us to make the first connections. We had a huge luck to have his bright insights, passion to create and vast experience by our side. Brainstorming together we prepared our idea for BizTech application.. and got in!
Dearest Inbal and Zion, thank you for managing this year’s BizTec program so skillfully! We were privileged to learn from your proficiency, dedication, persistence, patience.. we love you guys!
Taking with us all the great things we learned we take our first steps as a StartUp. Wishing us all best of luck and a great year – Shana Tova!